Breaking Into Product Photography: How to Land Clients Without Spending a Dime

When you're inundated with YouTube videos promising success if you just open your pocketbook, navigating the world of product photography can feel like a minefield. Everyone appears to have a hidden sales strategy, even for email templates that could be the key to getting paid photography jobs. What if, however, I told you that starting doesn't need spending money? Indeed, there is a straightforward, successful method, and I'm going to give it to you for free today—no email registration needed.

Whether you're attempting to enter the product photography or any other kind of photography, the conventional wisdom is to "invest" in information. Purchases of templates, courses, and occasionally superfluous equipment follow from this. One often advised strategy is to go to Instagram, look for brands or products that fit your photographic style, and then send them an email or direct message.

Although using Instagram as a research tool makes sense—it's a visual platform full of companies showing their goods, after all—the suggestion to purchase templates for outreach? Less so required. The reason is that real, customized communication works considerably better than any generic script you might buy.

Here’s the Exact Template I Use

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Subject: Elevate Your Brand's Visual Impact with Professional Product Photography

Hi [Recipient's Name],

I hope this message finds you well. My name is Robert Gallagher from Photography by Gallagher, specializing in enhancing brand presence and engagement through compelling visual content.

I've admired [Brand Name]'s work, particularly your recent [mention any specific campaign or product], and I feel that my photographic style aligns perfectly with your brand’s aesthetic. I am reaching out to explore the possibility of collaborating to bring your products to life through professional photography.

At Photography by Gallagher, we combine artistic vision with technical precision to produce images that not only highlight the quality of your products but also speak to your target audience. Whether you're launching a new product line, updating your website, or crafting a campaign, I believe that professional photography can significantly elevate your brand's narrative.

I would love the opportunity to discuss how we can work together to create stunning visuals that effectively convey your brand’s story. Could we schedule a call or a meeting at your convenience to discuss this further? Please let me know a time that works for you, or feel free to contact me directly at [Your Phone Number].

Thank you for considering this opportunity. I look forward to the possibility of working together to showcase your products in the best light.

Warm regards,

Robert Gallagher
Photography by Gallagher
[Your Website]
[Your Email Address]
[Your Phone Number]

This template is straightforward and adaptable to your specific style and the brands you aspire to work with. Remember, the key to a successful outreach isn't just what you say but how genuinely you say it. Customize your message to reflect your genuine appreciation for the brand and how you can specifically add value to their visual marketing.

In an era where everyone sells something, being generous with your knowledge and tools can set you apart. So, use this template, tweak it to suit your voice and the brands you're contacting, and start building those professional relationships that will help grow your photography business. After all, your best investment is your commitment to authentic, quality work—not another $15 template.