The importance of recording your company's presentation in order to take full use of WEFTEC 2023's exhibit opportunities.
The Water Environment Federation Technical Exhibition and Conference (WEFTEC) 2023 will take place at the iconic McCormick Place in Chicago, Illinois, and is just around the corner. With top experts from across the world gathering for this event, it gives a terrific chance to not only discuss your company's innovations but also to increase your reach beyond the event. Making a recording of your company's presentation is a good idea. But why is this an important step, and how can you use the footage for social media and marketing? Let's start now.
The advantages of recording your presentation include:
1. Content redistribution Once your presentation has been recorded, it may be altered, divided, or merged to provide various content types that are appropriate for various platforms.
2. Broader Reach Even those who are interested may not be able to attend WEFTEC. Putting up a video of your presentation on YouTube, LinkedIn, or your corporate website enables others who couldn't attend to still benefit from your insights.
3. Endorsement and Trust: Placing the WEFTEC emblem on your materials or highlighting your involvement might serve as a seal of approval. It conveys that your business participated at a major event as a presenter.
4. Employee Involvement Employee morale may be raised and a sense of pride and cohesion can be fostered by internally sharing your company's involvement and presentation.
Using recorded content in social media and marketing
Let's look at some specific instances of how you may use your recorded presentation for marketing and social media now:
1. Highlight reel is for Instagram. Create succinct, compelling excerpts from your presentation, add eye-catching images, and publish them as posts or Instagram Stories.
2. Extended Talks Streamed on YouTube Share the complete presentation or divide it into many segments that each cover a separate subject. Improve tags, titles, and descriptions to improve search visibility.
3. Thought Leadership on LinkedIn Share a section of your presentation where you address current market trends, problems, or solutions. Add an insightful comment or article that expands on the topic to go along with it.
4. Client Testimonials If your presentation featured comments or recommendations from pleased clients, cut out these passages and show them as evidence of the value of your good or service.
5. The WEFTEC behind-the-scenes: People enjoy getting a peek behind the scenes. Post brief clips of your staff working to prepare for the presentation, set up the booth, or engage with the audience.
6. Create infographics for Pinterest and publish them on websites like Pinterest using the information or insights from your presentation.
7. Interactive web conferences Create webinars using the foundation of your recorded presentation. After the audience has viewed the material, a live Q&A session should be held.
8. Email marketing campaign: Send out a series of newsletters with the presentation recording. It gives your subscribers useful material and keeps them interested in your business long after the event.
WEFTEC 2023 offers not only a quick platform to display your knowledge, but also a chance for continued engagement and promotion long after the event has concluded, thanks to intelligent content recording. Make the most of your opportunity to exhibit at this top event by embracing the power of recorded material.
