A Spoonful of Humor Makes the Corporate Documentary Go Down
Consider this: Monday morning has arrived. You've dragged yourself out of bed, trudged to the workplace or maybe simply to your home office desk, grabbed a hot cup of coffee, and started on your computer. What is your task? Make an interesting corporate documentary.
But how can you make corporate films engaging, particularly when your target audience is a specialized, buttoned-up B2B audience? It's a little like trying to make brussels sprouts palatable to a six-year-old. Challenging? Yes. Impossible? No. In fact, here's the complete guide to creating business films that not only don't make your viewers snooze, but keep them on the edge of their ergonomic office chairs.
Tip 1: Become a Story Magician
Snooze, right? Facts and numbers, profit and loss, percentages and pie charts... Wrong! It all depends on how you tell it. Consider David Copperfield in a business suit, transforming boring statistics into gripping stories. Transform that graph into a mountain climb, that annual report into an adventure, or that board meeting into an epic fight by waving your magic wand. Nothing is more captivating in a documentary than a well-told narrative. Remember, your aim is to transfer your audience away from the grind of their 9-to-5 and into a realm of corporate high drama.
Tip 2: The Business Hero's Journey
Every hero's quest includes slaying a dragon. In the business sector, this may be a declining market share, an aggressive rival, or a massive public relations catastrophe. In any case, present it as the dragon, with your firm as the courageous knight and your product or solution as the gleaming sword. That's an intriguing plot! If you can convince your CEO to put on a knight's helmet and exclaim "Charge!" on camera, you receive extra points.
Tip 3: Use Your Office as a Film Set
Instead of seeing a business environment as a disadvantage, consider it a chance to produce a behind-the-scenes blockbuster. Be inventive. What about that water cooler? A gossip hotspot. The conference room? A battle room for making decisions. Who is your IT guy? When the servers fail, a tech expert comes to the rescue. With the appropriate angles and creative framing, your workplace may be transformed into an intriguing movie scene.
Tip 4: Humor: The Secret Ingredient
Do you believe that comedy and business don't go together? Consider again. The reality is that comedy may assist to humanize a business, making it more relevant and charming. Consider your CFO attempting to unclog a paper blockage or your marketing team doing an impromptu Macarena during a brainstorming session. The goal is to find the correct balance between being humorous and obnoxious, hilarious and absurd.
Tip 5: Add an Unexpected Twist
Engagement is stifled by predictability. So, include some unexpected twists and turns. This might include unexpected interview places, unexpected information, or even an unexpected finale. Imagine disclosing at the conclusion of the documentary that the janitor was the company's founder. That's an M. Night Shyamalan-worthy story twist!
Tip 6: Allow for Bloopers
Bloopers are everyone's guilty pleasure. Why not incorporate them at the conclusion of your film? Show the CEO forgetting their lines, the office dog swiping a doughnut, or the product team inadvertently transforming the prototype into a little fireworks show. These unexpected moments will not only excite your B2B audience, but will also expose your company's human side.
Creating an appealing company image Documentary may seem to be a daunting endeavor, particularly if your firm makes something as mundane as paper clips or sticky tapes. But keep in mind that there is a story in everything if you know how to tell it. With the proper blend of wit, narrative, and the unexpected, your documentary may become the talk of the B2B town, earning you the title of "Spielberg of Corporate Documentaries." So, lights, camera, action - and don't forget to laugh!
