The 15-Minute Meeting a Commercial Photographer Can Have 52 Times a Year
Most businesses say they want to stay in front of their clients. They want to build stronger relationships, create trust, demonstrate expertise, and remind people why they should keep doing business with them. Then they meet with those clients once or twice a year. Maybe they schedule a quarterly review. Maybe a salesperson checks in when a contract is coming up for renewal. Maybe they send a holiday card, an occasional email, or one of those automated “just touching base” messages that nobody has ever been excited to receive. The company believes it has a relationship with the client. The client may barely remember the company’s name. That is the problem. I started thinking about this after hearing about a business that served roughly 400 clients. The company tried to meet with each client twice a year, with each meeting lasting somewhere around 10 to 15 minutes. That sounds reasonable until you do the math. Four hundred clients multiplied by two meetings equals 800 client meetings ev...
