Pack Shots, Packaging, and E-Commerce Photography: The Local Photography Market Hiding in Plain Sight
There is a type of commercial photography almost every photographer can do, almost every product-based business eventually needs, and very few photographers seem to get excited about. Pack shots. Packaging shots. E-commerce photography. They might not sound as glamorous as shooting a national advertising campaign, photographing a celebrity, or standing on a beach at sunset with a camera and a 70–200mm lens. But there is something these jobs have that a lot of those glamorous shoots don't have: Repeat business. And if you're a photographer looking to make money in your local or regional market, that repeat business can be incredibly valuable. I've been shooting commercially for decades, and one thing I've learned is that you don't necessarily need to find some giant company on the other side of the country to make commercial photography work. Sometimes the money is sitting in an industrial park five miles from your house. It could be a manufacturer. A winery. A brewe...
