Why B2B Companies Should Post on LinkedIn (And Why You’re Leaving Piles of Money on the Table If You Don’t)
Let’s be honest: most B2B companies treat LinkedIn like a digital business card. They post a press release every few months, celebrate a work anniversary or two, and maybe share a generic article about “industry trends.” Then they wonder why engagement is flat, pipeline feels slow, and their brand awareness hasn’t moved in years. Meanwhile, smaller, scrappier competitors are eating their lunch — not because they have better products, but because they’re showing up every single day on the one platform where business decisions actually start: LinkedIn . If you’re in B2B and you’re not posting at least three times a day on LinkedIn , you’re leaving massive money — and market share — on the table. Here’s why, and how to fix it, no matter how big (or bureaucratic) your company is. Part 1: Why LinkedIn Is the Modern B2B Battlefield 1. LinkedIn is the world’s largest professional attention engine LinkedIn isn’t just a résumé warehouse anymore — it’s the internet’s only social network b...
